Explore the essentials of small business marketing with expert Brad Batesole, who guides you through effective strategies to maximize impact with limited resources. Learn how to set specific marketing goals, apply the concept of Objectives and Key Results (OKRs), and create a unique value proposition. Discover how to segment your customer base, engage with social media, and utilize tools like the ICE scoring method to prioritize marketing activities. Gain insights into leveraging growth mindset strategies, experimenting with marketing campaigns, and understanding your target audience through data analysis. Find out how branding, storytelling, and customer feedback can elevate your business’s identity and reach. When you complete this course, you’ll have the confidence to navigate the complexities of small business marketing and implement actionable strategies tailored to your unique needs.
This course was created by Brad Batesole. We are pleased to host this training in our library.
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