We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team in Salt Lake City. The Marketing Coordinator will play a crucial role in developing and implementing our marketing strategies, ensuring alignment with our immediate and long-term business goals. This position involves supporting our marketing efforts through various channels, analyzing market trends, coordinating events, and maintaining our marketing platforms.
Key Responsibilities:
- Assist in the development and execution of the company’s marketing strategy, aligning efforts with business goals.
- Conduct market research on trends, customer behavior, and competitor activities to inform marketing strategies.
- Support the Marketing Director in creating sales forecasts, setting objectives, and organizing promotional presentations.
- Manage the preparation of marketing activity reports and metrics to measure program success.
- Coordinate marketing and community events, including meetings, conferences, and trade shows.
- Maintain and update marketing materials, ensuring all content is accurate and aligns with brand standards.
- Oversee the development and maintenance of internal CRMs and marketing platforms.
- Continuously seek out new sources of customer data and recommend strategies to optimize lead generation.
Required Skills and Qualifications:
- Strong knowledge of traditional and digital marketing, content marketing, and social media marketing.
- Experience with data analytics software for research and performance tracking.
- Excellent communication and presentation skills, with the ability to work collaboratively across teams.
- Familiarity with content management systems (CMS) and customer relationship management (CRM) tools.
- Working knowledge of design software (e.g., Photoshop, InDesign) and email marketing platforms is a plus.
Preferred Skills:
- Experience with organizing events and coordinating marketing campaigns.
- Ability to adapt to a fast-paced environment and manage multiple projects simultaneously.
- Creative thinking and problem-solving skills.